No doubt you’ve seen the commercials for Domino’s new and improved recipe, featuring those delicious ingredients that comprise the bare minimum when you’re talking pizza: shredded cheese, sauce, dough, some toppings. What the fuck were they putting in there before?
We considered giving it a shot this weekend, having worked up quite the hunger moving Chip et. al. into their new place, but decided against the risk and went for another chain instead. Still curious, I turned to Slice for the lowdown. This I like:
It’s almost like the end crust, or cornicione, has now become a sort of complimentary built-in order of lightly seasoned breadsticks. If you were previously inclined to leave the end crusts as “pizza bones,” maybe you should now order an extra cup of marinara sauce (50¢) and dunk ‘em.
Love a good crust bonus, but the rest of it seems underwhelming. They say its “better” but lots of things were “better” than what Domino’s used to pass off as food. And look at those pics. Just doesn’t look like the pie for my hole. And they still sell those pasta bread bowl things, which you can tell just from the pictures are wildly disgusting.
2 Comments
It strikes me as a risky marketing ploy when admitting that your previous product fucking sucked, wait something like 20 years to improve the damned thing, and then announce to the world that you finally improved the shitty product.
Obviously it wasn’t like the last 3 months elicited a number of complaints from their die-hard Domino’s consumers (see FATTIES) and which kicked the Creatives into overdrive. 40% more herbs? how about 40% more love?
Also: “Just doesn’t look like the pie for my hole.” HEHEHE
Well, their last marketing campaign, “30 minutes or less or your pizza is free” ended up killing a lot of delivery drivers. Incremental improvement.